Ganiveteria Roca is a traditional Barcelona store, founded in 1911, specializing in cutting tools, shaving products, and kitchenware.

Inspired by the brand’s essence, history, and products, we aimed to create a minimalist identity with sober and elegant tones to contrast with the maximalist space and décor of the physical store.

The typography and illustrations feature sharp, pointed details that reference knives, scissors, and razors.